Developments in the media and communication areas are moving at such a pace that academics need a journal which allows them to publish academic work relevant to current practices before those practices become outdated or at least old news. While media studies generally are well-catered for by academic journals, growth areas such as journalism, public relations, media production and digital media need a forum, and the environment, where academics can engage in the discussion and debate relevant to their emerging disciplines.

Journal articles will be subject to external assessment, that is, assessment by at least one reviewer who is independent of the journal's editorial board.